What The Heck is a 'Growth Mentality'?

Less Growth Gurus, More Growth Mindset

Do you know the difference between growth hacks and growth mindset?Today, the guys dig into an underdiscussed topic that can improve your own brand drastically if applied correctly.Growth gurus tend to keep this topic hidden from their followers, but we're pulling back the curtains on today's show.

We seriously hope this newsletter and podcast are helpful! Check out the full podcast above if you have the time. Don't worry, we've got the TL:DR ready for you busy bees out there.

The Run of Show:

Alright alright alright, so what the heck is this growth mentality thing?

Simply put, the growth mentality is a shift that takes place in an individual where they go from thinking of content and branding as a hobby and want to take it seriously. In that shift, individuals start going about the content creation process differently. Below illustrates the before and after of the growth mentality.

• Before "Growth Mentality"

  • Don't know where to start

  • Ideas constantly changing

  • Always starting and stopping various projects

  • "Winging It"

  • Wondering why I wasn't getting views

  • Never changing how a video is made

  • Using the same thumbnail for everything

  • Constant need to check a video, directly after posting

  • "Who needs analytics"?

  • Lack of direction

  • No target audience

  • Trying to appease everyone

Now let's look at what happens after "the shift" into a growth mindset.

• After "Growth Mentality"

  • Developed process for creating and distributing content

  • Ideating on content that achieves goals

  • Allocating bandwidth to projects that result in real growth

  • Looking at preproduction with a critical eye

  • Understanding analytics to make informed decisions

  • Engineering content to reach a wider audience

  • Studying design to better improve thumbnails

  • Post it and forget it, move onto the next one

  • Becoming friends with analytics

  • Set measurable goals, and create actionable steps to get there

  • Brand strategy

We go in depth about "the shift" and describe how to leverage one of the most powerful tools during the episode, so don't forget to give it a listen or watch it below!

So, have we convinced you to join the growth side?

Thank you for taking the time to give this a read. If you want to catch the whole episode, you can click the link at the top of this article. Need some help with your content or brand? Shoot us an email at [email protected]