Make Yourself Layoff Proof

Even if you CURRENTLY have a job

Tell me if this sounds like you:

I want to start posting more because I know it’s important to build my personal brand, but I don’t know what the f*ck to talk about!

A creator unhappy with their current job

I've been in the content creation game for over a decade, and let me tell you, the roller coaster of creativity, self-doubt, and algorithm changes never truly ends. But, that doesn’t mean we can't get started anyways.

I remember those times when my content felt stagnant or when layoffs in the industry threatened the security of creative jobs. I have even gotten fired! But, guess what's been my secret weapon? Personal Branding. And before you roll your eyes thinking it's all about selfies and buzzwords, hear me out!

Why Personal Branding Isn't Just a Buzzword

  1. Recognition: It's that awesome feeling when someone says, "Hey, I've seen your work. It's fab!"

  2. Trust: It's like when friends recommend your channel or blog to others because they believe in your stuff.

  3. Opportunities: Imagine the universe sliding into your DMs with collabs, gigs, or just amazing folks who resonate with your content.

So, wanna get started? Here’s the low-down, creator-to-creator:

Your Quick & Easy Guide to Personal Branding

  1. Find Your Topics

    • Pin down 1-3 topics you can't shut up about. Your passion? That’s your golden content.

  2. Bucket 1: Memory Lane

    • Think back to the past year. What have you learned or discovered? Those eureka moments? They're share-worthy!

  3. Bucket 2: Join the Party

    • See what other creators are raving about in your niche. Where do you fit in? Share your two cents.

  4. Bucket 3: Be the Mythbuster

    • Know some myths in your space that get your eyes rolling? Time to bust them and set the record straight.

  5. Share & Shine

    • Boom! You've got content for 9 posts (or videos, podcasts, TikToks...you get the drift). Start sharing and watch the magic happen.

It might seem intimidating at first, but trust me, it’s just about being authentically you and connecting with people. And if you're scratching your head for some inspo, I've got your back!

Keep creating and remember, your unique voice is your superpower. 🚀

Catch you on the social side!

-Danny B.

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