Gaming Content Needs To Do Better ft. JustCasual

Episode 5: Esports Content Better Look Out

January 21, 2023

Meet Sam "JustCasual" Han Jr.

Sam Han Jr. is the Multimedia Producer for Evil Geniuses an Esports organization.Before gaming, Sam was an engineer. He spent his days in a boring cubicle, doing boring work, for boring companies. His only reprieve from the monotony was a little window in the bottom of his monitor: a League of Legends Twitch stream to keep him company.  

EP5. Why Esports Content Need to Do Better ft. Sam "JustCasual" Han Jr.

Listen to this episode from Odd Man Out Podcast on Spotify. Sam Han Jr. is the multimedia producer for  the esports organization Evil Geniuses. In today's episode we talk about breaking into the gaming industry, how to defeat analysis paralysis, and Sam goes into details on how he plans to do his part to build Esports bigger and and better through content. We hope you enjoy our conversation with Sam, be sure to give him a follow on Twitter ( https://twitter.com/JustCasual ). Remember, we break down every episode on our newsletter, and provide more insights into our guests and content! Oddmanoutpodcast.beehiiv.com Catch ya on the next one!

https://open.spotify.com/episode/0EdQ0WZuABOmrgVDrlMdcN?si=ZvTP7EZHQdeU488U1GvGRQ&utm_source=copy-link

Sam gives amazing insights in this full interview. Be sure to give it a listen above. As always, we will try to package up his knowledge with our episode breakdown! 

Introducing Sam:

  • Sam spent 5.5 years obtaining a degree in Engineering

  • He worked for an Oil and Gas company

  • While he was working, he spent his time watching Twitch streams (with his boss right behind him)

  • All of his focus was on getting home to play League of Legends, but also to focus on his side project: a podcast

  • Sam ran his own League of Legends Podcast called "League of Legends Anonymous" for 3 years before breaking into the gaming industry.

Q: What was your first gig in the space?

I started as an Esports marketing analyst, which pretty much meant I edited like Twitter memes, like on their social channel. The first year I was there I tripled or quadrupled their social media  views and impressions. I built out structures with freelancers to increase output. I led our first sold out merge launch and ran the media day that was associated with the Golden Warriors rebrand.  Which I think got over a million impressions on social. We had a great team and awesome people there, and I worked really hard to make an impact because I was a fan and I wanted to make Esports better in whatever way I could. I worked there for about two and a half years, almost three years. Then I moved to Seattle to start working at Evil Geniuses.

Q: How do you have a successful first 90 days on the job?

-Talking to as many people and networking with your coworkers

-getting visibility with  upper management so they know who you are and what you're working on.

-Figure out how to do your job well-Listen, Observe, and figure out who can help you in your career growth

-Solve problems for people in the company

The rest of the podcast we dive into all of the following:

  • How do you manage a creative team?

  • When working with sponsors, who makes decisions?

  • What are the biggest obstacles for Esports/gaming content right now?

  • Any big plans for your content in 2023?

  • What is the "ideal" outcome for Esports content?

  • And so much more

  • More than we could write

  • Please go listen or watch it

  • Sam is great

Give Everyone Some Love

  • Sam's Twitter- https://twitter.com/JustCasual

  • The Odd Man Out Podcast Twitter- https://twitter.com/OddManOutStudio

  • Saben's Twitter- https://twitter.com/JustSaben

  • Danny's LinkedIn- https://www.linkedin.com/in/dannybsocial/

Thank you for your support!

Thank you for taking the time to give this a read. If you want to catch the whole episode, you can click the link at the top of this article. Need some help with your content or brand? Shoot us an email at [email protected]

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